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Why I do what I do


Progress Is Personal. Always Has Been.
Walk into almost any gym and you’ll see it instantly. People measuring themselves against someone else’s chapter ten while they’re still on page two. And that’s exactly why I do what I do. Because real progress doesn’t live on a leaderboard. It lives quietly, inside people who keep showing up even when no one’s watching. Why I’ve Never Been Interested in “Best” I didn’t start GB1fitness to create the strongest room, the fastest times, or the most impressive before-and-after p

GB1
3 days ago2 min read


Why I Do What I Do: Consistency Beats Motivation
Every week in my “Why I Do What I Do” series, I reflect on the principles behind GB1fitness, why I coach, why I structure classes the way I do, and why I care more about building habits than chasing fleeting inspiration. This week, it’s about one truth I see over and over: Consistency beats motivation . Motivation Is a Mirage Motivation feels good in the moment. It’s exciting, energising, even euphoric. But it’s unreliable. Some days, you wake up inspired, ready to conquer t

GB1
Jan 123 min read


Why I Care More About Restarts Than Fresh Starts
Every January, the fitness world gets loud. “New year, new you.” “Fresh start.” “Start again on Monday.” At GB1fitness , I’ve always seen it differently. I care more about restarts than fresh starts. That belief explains why I do what I do. Fitness Has Many Starting Points People come to GB1fitness from all walks of life: Complete beginners taking their first steps into fitness People returning after a break, injury, or life disruption Those unsure where to start, but motivat

GB1
Jan 52 min read


FRIDAY FIRE: BOXING DAY SPECIAL - THE POWER OF THE GB1FITNESS COMMUNITY
More Than Training, It’s a Community This week’s Friday Fire is a little different. No single spotlight. No individual transformation. Because sometimes the real success story isn’t one person, it’s everyone. GB1fitness has never just been about reps, sets, or stopwatches. It’s about people. People showing up for themselves, and just as importantly, showing up for each other. Daisy, Jo, Hannah and Stu 'working' together 💪 Strength in Numbers, Progress Together There’s some

GB1
Dec 26, 20253 min read


Why I Do What I Do: It’s Never Been About the Gym - It’s About the People
If you’ve been around GB1fitness for more than five minutes, you’ve probably realised something. I’m not here to build a bootcamp. I’m not here to shout at people. I’m not here to turn fitness into punishment or a chore. I’m here because of people. Real people. People like you. I didn’t build GB1fitness around equipment, or perfect routines, or 87 variations of the plank. I built it around humans , people with lives, pressures, families, jobs, stress, time limits, and everyth

GB1
Dec 1, 20252 min read
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